.:. fairs / the 46th Milan tourism fair 

Bit - Borsa Internazionale del Turismo
Tuesday, February 10 through Thursday, February 12, 2026

Tour operators, travel agents, government tourist boards, hotels, camping organizations and the like come to Milan for the Bit, an important tourism fair which turns 46 this year. Exhibitors about nearly sixty countries - though mostly private entrepreneurs - give vacation advice to fellow professionals and travellers.
.:. More than an opportunity for the Italian outgoing tourism, as it used to be, the Bit is now focused on incoming and the domestic market. 2025 was a successful year that needs to be confirmed. Managers correctly insist on sustainability, overtourism management, and technology.
.:. A previous on line registration is required.

 Fiera Milano
Strada Statale 33 del Sempione 28
Rho Fiera
Rho district

  9:30am-6pm
   still unknown
    [+39] 02 49976822