Milan's Fiera is by far the most important convention and trade exhibition centre in Italy. It was established in the late 1910s, and for decades its public displays were also places where the (workaholic..) Milanese went to enjoy themselves.
.:. Since the 1950s the Fiera has significantly expanded the number and the time length of its exhibitions.
.:. Since 2005 the historical fair ground still in town has been substituted by a more recent – and much larger – Fiera Milano ground north-west of Milan, in the municipality of Rho. The red line of the subway, M1, has been purposefully upgraded to reach there.
.:. The area of the historical fair ground was nearly totally redeveloped under the name of CityLife, which includes a wide park, three notable skyscrapers designed by starchitects, and a shopping district. The few surviving historical pavilions left in town are now commonly referred to as Fiera Milano City.
.:. In 1997 the Fiera donated a big new fountain to the town, placed in the very central Piazza San Babila.

Viale Ludovico Scarampo 
Portello
Fiera district