Milan's Fiera is by far the most important convention and trade exhibition center in Italy. It was established in the late 1910s, and for decades its public displays were also places where the (workaholic..) Milanese went to enjoy themselves.
.:. Since the 1950s the Fiera has significantly expanded the number and the time length of its exhibitions.
.:. Since 2005 the historical fair ground still in town has been named Fiera Milano City. having been substituted by a more recent – and much larger – Fiera Milano ground north-west of Milan, in the municipality of Rho. The red line of the subway, M1, has been purposefully upgraded to reach there.
.:. In 1997 the Fiera has donated to the town a big new fountain, located in the very central Piazza San Babila.

Viale Ludovico Scarampo 
Portello
Fiera district